Oof, the last eight weeks have been a doozy. 

In early April, new tariffs were imposed on goods from China. Our bottles—like 95% of the stainless steel bottles in the world—are made just outside of Shanghai. The new tariff hit was staggering: 154% on insulated bottles and 47% on non-insulated. These numbers weren’t just painful—they were unsustainable.

To be honest, it was gutting. We looked at the math and knew we couldn’t keep running the business the way we had been. And for a moment, we wondered—can we survive this?