Oof, the last eight weeks have been a doozy. 

In early April, new tariffs were imposed on goods from China. Our bottles—like 95% of the stainless steel bottles in the world—are made just outside of Shanghai. The new tariff hit was staggering: 154% on insulated bottles and 47% on non-insulated. These numbers weren’t just painful—they were unsustainable.

To be honest, it was gutting. We looked at the math and knew we couldn’t keep running the business the way we had been. And for a moment, we wondered—can we survive this?

Our monthly run club has made us really reflect on running and the community that it brings. Keaton shares a story of what made her lover running so much. 

The Vermont Mountain Bike Association (VMBA) plays a huge part in building, maintaining, and advocating for all our amazing trails in VT! We're celebrating them with a collab bottle- and a portion of funds from this bottle go directly to VMBA!